Since 1904, Noritake has been bringing beauty and quality to dining tables around the world. Superior artistry and craftsmanship, attention to detail and uncompromising commitment to quality have made Noritake an international trademark during this past century.
The Noritake of today grew out of a trading company that was originally established by the Morimura Brothers in New York in 1876. This trading company imported chinaware, curios, paper lanterns and other gift items.
In 1904, the forerunner of the Company was established in the village of Noritake, a small suburb near Nagoya, Japan. The goal of this first factory was to create western style dinnerware for export. It took until 1914, however, to create the first porcelain dinnerware plate that was suitable for export.
The earliest dinnerware plates were mostly hand-painted, often with liberal applications of gold. By the early 1920’s, they introduced assembly line techniques which allowed for mass production of high quality, yet affordable dinnerware. In the ensuing decades, the company continued to perfect its production capabilities and expand to markets world-wide.